Danielle knows that a promise is the foundation of every good relationship – which includes the relationships brands have with their people. POSSIBLE creates experiences that keep brand promises, through the power of emotional storytelling and data-enabled creativity. Danielle is integral to that philosophy and lives by POSSIBLE's values - bold, interested, relentless and together.
Danielle joined POSSIBLE after an award-winning start at Seattle-based Creature where she honed her media-agnostic approach to creative ideas. In 2009, the nascent digital agency ZAAZ (soon to be POSSIBLE, part of WPP) recruited Danielle as an Associate Creative Director. Her ability to conceive of a single idea—delivered in any medium required—to provoke a shift in cultural perspective or consumer behavior, transformed the agency from a web development shop into the full-service digital agency it is now. Just nine years later, Danielle now serves as POSSIBLE’s Chief Creative Officer, Americas – overseeing the Seattle, Los Angeles, New York and Costa Rica creative departments.
A self-proclaimed type-A creative, Danielle’s work spans multiple industries and includes heavy-hitting brands such as Microsoft, P&G, Audi, Bacardi, Coca-Cola, AT&T, and Tommy Hilfiger, nabbing honors in the most prestigious award shows. She was named Campaign Magazine’s Top 40 Over 40 and served as a mentor at Cannes See It Be It. This year, Danielle’s Strawless Ocean work won a Bronze Effie. She also led Microsoft’s OneNote campaign featuring Robert Downy Jr. delivering a bionic arm to a star-struck 7-year-old boy. The video garnered over 70 million views and was covered by every major news organization around the globe and received multiple honors at Cannes.
As one of the original signers of the TIME’S UP Advertising letter and as a 3% Conference speaker, Danielle is committed to empowering women. She is dedicated to fully accessible advertising for people with disabilities and is passionate about creating a more inclusive world.