The Brazilian National Soccer team’s motto is what motivates Erick Stossel to create: “joga bonito/play beautifully”. Because for him, it’s not just about scoring the goal. It’s about scoring the goal in a way nobody has seen before. It’s about that unexpected move that makes the audience go nuts. And it’s about not being afraid to take the risk but getting excited with what could happen when you do. That’s why Erick has always pursued the new for brands like McDonald’s, Coca-Cola, IBM, UNICEF, Hellmann’s, Johnson & Johnson, Whirlpool, Accenture and USPS.
Erick isn’t working when he’s creating, he’s having fun. And the reason why he’s smiling all the time is that he’s already imagining the faces people will make when he says the crazy idea that just came up in his head. But it’s not just advertising that makes Erick smile. He smiles when he’s playing, dribbling and scoring amazing goals on the soccer field as well.
He’s smiling when he’s playing beautifully, no matter where.