Matt Creamer is a writer and creative director with a history of shaping vision and creating engaging content for leading brands. He’s adept at helping brands express their purpose in ways that resonate with consumers.
During his time at Forsman & Bodenfors New York, Matt has led creative development for a host of financial service, technology, and telecom brands, including AdCouncil, Apple, TE Connectivity, Vanguard, iRobot, PODS, American Express, Seagram’s 7, and Goldman Sachs. He joined the agency formerly known as KBS in 2013 as Executive Editor of Content Labs, driving the growth of that unit with brands like Intel, Goldman Sachs and others.
Prior to joining, Matt worked as a journalist for over a decade, writing about business, politics, and culture for a range of websites, magazines and newspapers. He has written for Ad Age, Fast Company, The Atlantic Wire, The Awl, The New York Observer, the New York Daily News and PRWeek. He brings that mindset to the strategic and creative process, always questioning the work in an effort to make it sharper and deliver better on client goals. He loves tough communication challenges, whether they are small budgets, complicated subject matter or tight timelines.