executive creative director
POSSIBLE

Val is an avid storyteller with over 18 years of creative experience. She has worked across many disciplines ranging from design, AR/VR, film, dual-brand strategy, digital marketing, retail innovation, gaming and applications for some of today’s biggest brands like Abbott, Chrysler, Fox Entertainment, Kraft Foods, Lululemon, and MGM Resorts among others.

Prior to joining POSSIBLE, Val was the Global VP Creative at Method Products (People Against Dirty), where she led creative for Method and Ecover brands by developing and implementing product solutions. Before that, she was the Executive Creative Director at EVB, where she worked on NBA, Facebook, Twitter and Mamba Candy. She was also the Executive Creative Director, Global Innovation Lead at SapientNitro, where she helped lead James Cameron’s Lightstorm for Avatar. Earlier in her career, Val held several top creative positions at Razorfish.

Val taught college level graphic design at an engineering school for seven years before jumping into the digital ad scene in 2000. It is her love for teaching that has helped her mentor and lead in an industry where it is hard for women to succeed. She is also an advocate for women’s diversity programs, leading them at several of her agencies over the years.   

She has a huge passion for the AR/VR space. TWITCH, Minecraft and Pokémon Go all fascinate her and she believes gaming can unlock solutions to certain business problems in ways that traditional marketers haven’t even tapped into yet.

She holds a Bachelor of Science from Bradley University.

Judging panel

Amy Carvajal

executive creative director
Wunderman Thompson New York

Andy Holton

head of creative strategy
Pinterest

Anthony Reeves

chief creative officer
Wunderman

Chris Duffey

strategic development manager
Adobe

Danielle Trivisonno

chief creative officer, americas
POSSIBLE

Douglas Brundage

vp of strategy & executive creative director
Team Epiphany

EJ McNulty

executive creative director
Wunderman

Jason Marks

executive creative director
POSSIBLE

Josh Horowitz

founder & ceo
Fake Love

Lizzie Wilson

associate creative director
McCann

Mark Fallows

founder
Fabrica Collective

Pete Johnson

executive creative director
Deutsch NY

Reuben Webb

chief creative officer 
Stein IAS

Roberto Danino

creative director
BBDO NY

Roxanne White

creative director
OLIVER Agency

Sandi Harari

evp creative director
Barker

Tyler Deangelo

executive creative director
StrawberryFrog

Valerie Carlson

executive creative director
POSSIBLE