Back in the UK, there was a time when a small Fish & Chip Shop* in Wales was the talk of London. Its advertising had just scooped a heap of awards - knocking big brands off the winners’ podium.
The campaign was the work of an advertising nobody. The client was his mum. His budget? Beer money. His secret weapon? Persistence.
This led to a fallout and Awards shows tightened their rules to keep the amateurs out. But it inspired The Drum to create The Chip Shop Awards. This sort of work (and others like it) deserves to be lauded about or how else can the industry move forward and find new talent?
And what about the nobody in our story? Well that somebody was Andy Cheetham, who went on to help found one of Manchester’s hottest agencies: CheethamBell. Read the full story here.
*A fish and chip shop, colloquially known as a 'chippy', is an outlet that predominantly sells the English dish of fish and chips.